Vision and Strategy
New growth for the ginseng and herb industry in Geumsan, a center for ginseng for 1,500 years
- A differentiated strategy through the nurturingof specialized local products
- Expansion of the distribution market and developmentof a market platform for increased consumption
- Improving the capacity of regional small companiesand product development
- Development of productswith established efficacy
- Securingworld-class safety
A differentiated strategy through the nurturing of specialized local products Key task
- Creation of a support system for standardization
- Systemization of quality control support
- Education to strengthen the technological capacity of the local food industry
- Creation of a support system for business founding and growth
- Creation of safety and quality check and analysis services for regionally produced agricultural productions
Expansion of the distribution market and development of a market platform for increased consumption Key task
- Establishing market transparency through creation of pricing information in the distribution market
- Support for opening up markets domestically and abroad and establishment of a diversified sales environment
- Support for establishment of management systems for continuous growth
- Strengthening global competitiveness
- Establishing order for distribution in the ginseng market
- Creation of a local governance hub centered on small businesses (established on the basis of a growth environment domestically and internationally for specialized regional products)
Improving the capacity of regional small companies and product development Key task
- Establishment of a system for strengthening the capabilities of small producers through the creation and operation of a comprehensive support center for small producers
- Promotion of increased efficiency for the operation of strategic industry support infrastructure
- Establishment of a marketing strategy for regional specialty crops
- Nurturing of major local corporations through strategies to increase the competitiveness of small businesses
- Creation of a local governance hub centered on small businesses (established on the basis of a growth environment domestically and internationally for specialized regional products)
Development of products with established efficacy Key task
- Creation of a support system for a technology-based product development process
- Support for production of trial products and operation of testing and production facilities
- Support for the early commercialization of technology from secured intellectual property rights
- Support for the active checking and commercialization of ginseng and herb ingredients
- International certification of development materials and products
Securing world-class safety Key task
- Establishment of a comprehensive strategy for guaranteeing the safety of local agricultural products
- Creation of a safe agricultural production environment and monitoring/evaluation of the hazardousness of the ginseng and herb cultivation environment
- Promotion and early settlement of an agricultural product excellence management system (GAP certification, making reporting of cultivation mandatory)
- Creation of a system for the safety and stable supply of raw agricultural products
“ Establishment of cooperative governance with major players in the ginseng and herb industry ”